Established in 2014, Jiaxing Youxiang Food Co., Ltd., the parent company of Sable brand, is a modern new food enterprise that integrates research and development, production, marketing, and online sales of its own B2C brand. It currently has three subsidiaries. The brand headquarters is located in Jiashan County, Zhejiang Province, the Yangtze River Delta Integration Demonstration Zone.

As the number one brand of soft filling cookies in China, Sable cookies are praised by a large number of cookie enthusiasts as the "giant panda in cookies", representing fashion, quality, and high-end "food preference" in the hearts of many young people.